Our Privacy Policy
Introduction
Welcome to Fusemi (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services (collectively, the “Service”). Fusemi is a social platform that connects people through shared activities and interests, facilitating real-world connections and experiences.
We do not track you across other companies’ apps or websites, we do not sell your personal information, and we do not use your data for advertising. We collect only the information needed to operate the Service and keep our community safe. Please read this Privacy Policy carefully. By using our Service, you consent to the collection and use of information in accordance with this policy.
Our Approach to Tracking and Advertising
Fusemi does not track users. Specifically:
- We do not collect or use the iOS Advertising Identifier (IDFA) or any equivalent advertising identifier on other platforms.
- We do not link information collected through Fusemi with data from third-party apps, websites, or offline sources for advertising or measurement purposes.
- We do not share personal information with data brokers.
- We do not sell personal information.
- We do not display third-party advertising in the app.
- We do not use third-party analytics SDKs that build advertising or marketing profiles of our users.
Because Fusemi does not engage in tracking as defined by Apple’s App Tracking Transparency framework, the app does not present an App Tracking Transparency prompt.
Information We Collect
Personal Information You Provide
Account Information:
- Full name
- Email address
- Phone number
- Date of birth
- Profile photos and selfies
- Username and display name
- Bio and personal description
Activity and Interest Information:
- Activities you’re interested in
- Availability and scheduling preferences
- Location preferences for activities
- Activity history and participation records
Communication Data:
- Messages sent through our platform
- Activity coordination communications
- Group chat messages
- Photos and videos shared in conversations
Information Collected Automatically
Device and Usage Information:
- Device type, model, and operating system
- IP address and general location information
- App usage patterns and feature interactions
- Time spent using different features
- Crash reports and error logs
Location Data:
- Precise location when using location-based features
- General area/city for activity matching
- Location history for safety and verification purposes
- Check-in locations for activities
Activity Matching Data:
- Interaction patterns with other users
- Activity preferences and behaviour
- Matching algorithm data and preferences
- Response rates and engagement metrics
Information from Third Parties
Social Media Integration:
- Public profile information from connected social accounts
- Friends lists and connections (with permission)
- Photos and basic information from linked accounts
Payment Information:
- Payment details for premium features
- Transaction history and billing information
- Processed through secure third-party payment processors
How We Use Your Information
Primary Service Functions
Activity Matching and Discovery:
- Connect you with people who share similar interests
- Suggest activities based on your preferences and location
- Facilitate group formation for activities
- Improve matching algorithms and recommendations
Communication and Coordination:
- Enable messaging between matched users
- Facilitate activity planning and coordination
- Send notifications about activities and matches
- Provide customer support
Service Improvement
Analytics and Optimisation:
- Analyse usage patterns to improve features
- Conduct A/B testing for new functionality
- Monitor app performance and fix bugs
- Develop new features based on user behaviour
Personalisation:
- Customise your experience based on preferences
- Provide relevant activity recommendations
- Tailor content and notifications
- Improve matching accuracy over time
Legal and Safety Compliance
Regulatory Compliance:
- Comply with applicable laws and regulations
- Respond to legal requests and court orders
- Investigate potential violations of our terms
- Protect our rights and the rights of our users
Information Sharing and Disclosure
With Other Users
Profile Information:
- Basic profile details visible to matched users
- Photos you choose to share publicly
- Activity participation history (with privacy controls)
Activity Coordination:
- Contact information shared with activity partners
- Location details for planned activities
- Availability and scheduling information
- Group activity participation
Business Partners:
- Activity providers and venues (with consent)
- Local businesses offering activities
- Event organisers and community groups
Legal Requirements
When Required by Law:
- Comply with legal processes and government requests
- Investigate potential violations of our terms
- Protect the safety and rights of our users
- Prevent fraud and maintain platform security
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to the same privacy protections.
Data Security & Protection
Security Measures
Technical Safeguards:
- End-to-end encryption for sensitive communications
- Secure data transmission using SSL/TLS protocols
- Regular security audits and vulnerability assessments
- Multi-factor authentication options
- Secure cloud storage with access controls
Operational Security:
- Employee training on data protection
- Limited access to personal information on need-to-know basis
- Regular backup and disaster recovery procedures
- Incident response and breach notification protocols
Data Retention
Retention Periods:
- Active account data: Retained while your account is active
- Identity verification selfies: Not retained - immediately deleted after verification
- Analytics data: Aggregated and anonymised after 3 years
Data Deletion:
- You can delete your account and associated data at any time
- Some data may be retained for legal compliance or safety reasons
- Anonymised data may be retained for analytics purposes
Your Privacy Rights & Choices
Account Controls
Profile Management:
- Update or delete profile information
- Control visibility of your information
- Manage photo sharing and verification settings
- Adjust privacy preferences for matching
Communication Preferences:
- Control who can contact you
- Manage notification settings
- Block or report problematic users
- Opt out of marketing communications
Data Rights
Access and Portability:
- Request a copy of your personal data
- Download your activity history and messages
- Export your profile information
- Receive data in a structured, machine-readable format
Correction and Deletion:
- Update inaccurate personal information
- Delete specific pieces of information
- Request account deletion and data removal
- Opt out of certain data processing activities
Objection and Restriction:
- Object to processing for marketing purposes
- Restrict processing of your data in certain circumstances
- Withdraw consent for specific data uses
- Opt out of automated decision-making
Location Information
Location Data Collection
When We Collect Location:
- When you use location-based matching features
- During activity check-ins and coordination
- For safety and verification purposes
- To suggest nearby activities and users
Types of Location Data:
- Precise GPS coordinates (when permitted)
- General city or area information
- Check-in locations for activities
- Location history for safety purposes
Location Controls
Your Options:
- Enable or disable location services at any time
- Choose between precise and approximate location sharing
- Control location visibility to other users
- Delete location history from your account
Children’s Privacy
Fusemi is intended for users 18 years of age and older. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.
Changes to Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of material changes by:
- Posting the updated policy on our website
- Sending you a notification through the app
- Emailing you at your registered email address
Your continued use of the Service after we post changes constitutes your acceptance of those changes.
Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: info@fusemi.io
Mail: fusemi L.L.C-FZ 6th Floor, Meydan Grandstand, Meydan Road, Dubai, 282233 United Arab Emirates
For users in the European Union, you also have the right to lodge a complaint with your local data protection authority.
Regional Privacy Rights
For UAE/GCC Users
As a company incorporated in the UAE, we comply with applicable UAE data protection laws and regulations. You have rights regarding your personal information, including the right to access, correct, and request deletion of your data where applicable under UAE law.
For European Union Users (GDPR)
You have additional rights under the General Data Protection Regulation, including:
- Right to be informed about data processing
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure (“right to be forgotten”)
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making
For California Users (CCPA)
California residents have specific rights under the California Consumer Privacy Act, including:
- Right to know what personal information is collected
- Right to delete personal information
- Right to opt out of the sale of personal information
- Right to non-discrimination for exercising privacy rights